This is GoVentures

As a facilitator of new innovative business ideas, GoVentures AB creates and nurture unique ideas all the way to a successful business. Using digital technology we solve global challenges in a sustainable way considering environmental, cultural and social values. Our vision is simply to contribute to a better world.

GoVentures invests in start-ups and scale-ups phases and contributes with experience, leadership, internationalization and capital. The GoVentures founders act as Board members and Advisors to more than 10 companies in Sweden.

Zellaco AB – the first spin-out from GoVentures – offers a unique set of embedded products and services for organisations who want to leverage on the quickly evolving market of connected embedded systems – the IoT2.0.

GoVentures Incubator is currently nurturing three major business projects; GoScale, Collabr and GOreuse with the clear vision to spin these projects out as new companies when the business ideas have become clear and mature.


Headquartered in Sweden, Zellaco is a technology leader in systems for intelligent connected embedded edge devices. Founded in 2021, Zellaco provides a unique set of state-of-art products and services for corporations and organisations that wants to take full advantage of the evolving next generation of connected device market – IoT2.0.

Zellaco offers embedded software platforms based on RTOS and OS designed for security and safety, embedded software and system development tools from leading global suppliers, a technology leading IoT concept and a design studio for developing clients’ embedded devices (electronics and software), fast prototype production facilities and pre-volume production capabilities

Collabr: Software-as-a-Factory

The accelerating digital transformation forces corporations to act in order to stay competitive. The fast evolution of digital technology requires corporations to continuously adopt to stay at front. At the same time, true software experts are scarce resources.

Collabr is a digital platform enabling a highly efficient distributed development of high-quality customized software. Collabr opens unique opportunities to teams of true software development experts to jointly solve clients’ needs for customized software.


The GOreuse business project started in 2020 with the purpose and vision to improve circular product use, particularly for mobiles, laptops and tablets. ​

Today, 20-25 million mobiles are no longer used in Sweden, 4.9 mobiles per household. ​

By making it easy, convenient and secure for people to make their old products available for reuse, we prolong product lifetime and reduce carbon dioxide emissions in the world. ​

Read more here


The GoScale business project offers an extensive framework for how to nurture, grow and scale companies and corporations with a desire to harvest on the digital transformation and have a business concept that is competitive in an international market.

The GoScale business project is headed by leaders with extensive experience as entrepreneurs and investors together with a large network of subject matters experts in areas where companies and organizations lack experience.

Read more here.


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